On top of health concerns, brands are worrying about how coronavirus (COVID-19) will put an impact on ecommerce. Ecommerce, B2B, B2C, are all bracing for the impact that coronavirus will have on their business. In this article, I have collected everything your brand needs to know about coronavirus and eCommerce.
Ecommerce + Coronavirus: Adapting Your Store –
If coronavirus has negatively impacted your sales or your ability to conduct business as normal. All isn’t lost. While the impact of coronavirus on consumer preferences and demands may last beyond the virus, life will return to normal — although it’s a “new normal.”
Here are few tips to keep your customers and employees engaged from a distance –
Communicate proactively with your customers – The situation is evolving rapidly, and no one is quite sure what news each day will bring. Let your customers know if you’re closing your doors, changing your hours, and what steps you’re taking to stay your employees and work environment safe and clean. If your store is closing, notify your customers on your social media channels, through email, and on your website.
Beyond letting customers know the logistics of your approach, give them away to stay connected. Customers spending more time at home will still need to shop for things. Direct consumers to your e-commerce store, take orders over social media, and be prepared for more people to view your website than in previous months.
Innovation in keeping with the scenario and demands –Innovation is one amongst the main factors for any business to flourish within the market. Innovating new items and updating your customers. So they don’t hesitate to get the merchandise will only help the business continuity.
Coordination is essential –While engaging from home, communication together with your employees is crucial. Therefore, organizations got to leverage technology to remain connected and coordinate with their employees. Online conferencing apps like Zoom, Skype, and Slack are often used for effortless and efficient communication. You’ll schedule regular conferences online with teams to make sure productivity is maintained.
Change your perspective –In the midst of a worldwide crisis situation, changing your perspective and seeking out opportunities could be just what your business needs at this hour. For instance, e-commerce businesses that provide essential items, choosing a contactless delivery system where the delivery person leaves the order on the customer’s doorstep can allow you to continue your business in an unhindered manner, whilst following the security norms.
Hold an event online – As we all know that most consumers are craving entertainment while being quarantined at home. This is where Facebook Live or Instagram Live can come in handy. If you had a store opening, product launch, or anniversary celebration planned, move it to one of the live streaming social media channels. It’s a great way to keep your customers engaged and build goodwill, as well as to sell your products. Offer a special discount code to the first 100 people who stream your live event, or create an “exclusive” behind the scenes look at a new product to customers on your email list. Get creative with how you can make customers still feel invested in your brand and engaged with your content from a distance.
Finally, it is important to realize that there will be winners here too. There is a silver lining there for some to take advantage of – to span the gap and build long-term growth. The one who can adapt fast and leverage digital channels at the core of their business will win.
Once the dust has settled, some consumers may return to their old habits, but many have found value, and satisfaction with their online experiences will stick with their online consumption. Within the long-term, this may be an inflection point for digital transformation across ecosystems.